Meet Your Founder Shoni

Hello, I’m Shoni.

I’m a licensed cosmetologist with over a decade of experience in the beauty industry and a deep love for luxury hair and wigs. From a young age, I was drawn to beauty and self-expression, and over the years that passion evolved into a strong eye for quality, craftsmanship, and detail.

Although my professional background also includes dental assisting and medical office administration, hair was always my first love. Those experiences shaped my approach today—professional, detail-oriented, and client-focused in everything I do.

I graduated from Hair Academy in New Carrollton, Maryland in 2015 and became licensed shortly after. Since then, I’ve continued to refine my expertise through salon experience and advanced education, developing a clear understanding of what truly defines premium hair. That knowledge is now the foundation of Flawless Touch Wigs.

Flawless Touch Wigs was created for women who appreciate effortless beauty and exceptional quality. Each wig in our collection is made with 100% virgin human hair and sourced through trusted production partners who meet our high standards for consistency, longevity, and ethical practices. This allows us to offer luxurious wigs that are both beautiful and reliable—without compromise.

At the heart of the brand is a genuine desire to help women feel confident and comfortable in their beauty. Whether you’re navigating hair loss, choosing a protective style, or simply elevating your everyday look, our wigs are designed to feel natural, refined, and easy to wear.

Flawless Touch Wigs is about looking polished, feeling confident, and showing up as your best self—every day.

— Shoni